Since long before Psy’s Gangnam Style became an international viral hit, Korea has be quitely edging its way into the international cultural capital market, largely through idol groups actively promoting across Asia and the internet. Now with the success of the ‘Hallyu Wave’ Korea has become a major player in the cultral capital market, capable of taking on the big hitters, America (which dominates global cinema, music and television) and Japan (which is globally known for its gaming, comic, animation and youth culture capital) on the global stage.

Of course Korea isn’t dominating the market yet, but Kpop, Kdrama and film are enjoying growing popularity across the internet over the last ten years with increased availablity and access. Not to mention that a larger part of the actual animation for Japan’s ‘anime’s is actually contracted out to Korean companies now days.



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